Roan Fragrances Mother’s Day Campaign
Illustrated postcards created for Roan Fragrances’ Mother’s Day campaign, each inspired by the signature flower behind one of the brand’s tea-based fragrances.
The project began with loose linework sketches to establish rhythm, flow, and composition before evolving into final illustrations rendered in Roan’s soft, atmospheric brand palette. The resulting series balances floral delicacy with a contemporary editorial sensibility, reflecting the brand’s themes of tea, travel, and quiet rituals.
