lifestyle, branding Mandy Tea lifestyle, branding Mandy Tea

Wellness Brand Mood State Illustrations

This branding project for Mr. Moxey’s introduces a refreshed visual system built around the brand’s signature six mood states — Relax, Relief, Energize, Balance, Zen, and Dream. Each illustration captures the emotional intention behind the product line, helping customers intuitively understand the experience each mint or gummy is crafted to support.

The project also includes website homepage illustrations, serving as a welcoming visual anchor for the brand’s digital presence. Together, these assets establish a cohesive, optimistic, and thoughtful identity rooted in everyday feel-good moments.

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